Thor Salmon has refreshed its visual identity and website to reflect the company’s growing operations and continued expansion. The new logo is simple and elegant, capturing the essence of its activities.
Alongside the new logo, Thor has launched an updated website with an improved user interface and expanded content, offering visitors a clearer view of the company’s operations, facilities, and strategic direction. The site also provides investors, partners, and others with easy access to information about the company’s development and projects.
“The new visual identity and website reflect the company’s journey and meet the need for improved communication—whether for those interested in land-based salmon farming, customers, partners, investors, or others. The new site provides comprehensive information about Thor, our farming operations, our focus on sustainability, and the unique conditions in Þorlákshöfn,” says Steinþór Pálsson, CEO of Thor Salmon.
The new logo was designed by Tinna Pétursdóttir, and the website was developed by Kaliber Software Studio.
The new website and visual identity support Thor’s efforts to showcase its operations, which already include the production of juvenile salmon for grow‑out and are progressing on schedule towards the first phase of the company’s farming activities, with the first harvest expected in autumn 2027.
Thor is licensed to farm more than 20,000 tonnes of salmon per year. In the initial phase, annual production is projected at around 5,000 tonnes of premium salmon, with production increasing in stages. Preparations are underway to obtain additional licences, enabling annual production to exceed 40,000 tonnes.
